From fydsipedia: Sponsorships Carlsberg was one of the major sponsors of Euro 2008. Carlsberg was one of the major sponsors of the 2004 European Football Championship and use the promotional slogan "probably the best beer in the world"; they were also a sponsor of the 1990 FIFA World Cup. They're the main sponsors of Liverpool F.C. [16 years as of 2008], F.C. Copenhagen, Havant and Waterlooville, Selby Town F.C., Odense BK, Toronto FC, Montreal Impact, Pirin Blagoevgrad and are also the secondary sponsor (after Eircom) of the Republic of Ireland national football team and Tottenham Hotspur F.C.. Carlsberg also sponsors other sport events, such as golf and skiing. Furthermore, Carlsberg is the sponsor of "probably, the best view in the world" from the Carlsberg Sky Tower in Singapore. One of Carlsberg's brands, Tuborg, was the official sponsor of the 2007 Download Festival.[citation needed] Tuborg again sponsored the Download Festival in 2008. The Institute of Theoretical Physics in Copenhagen, which was an international center for theoretical physics during the 1920s and 1930s, when quantum mechanics was being developed, was largely supported by the Carlsberg brewery.