Club PR and Lazy Journalism

Ed the Wool · January 23, 2012

Been thinking about something Stevie H said in another thread regarding the way the press in this country now operates. 85% of stories are PR push. Newspapers and media outlets print what they are given without really doing anything.

The club's PR and dealings with the media on here have been criticised by some. Until I heard that stat, I was very much of the view that we treat the press with contempt and give them nothing. But I think that stat has changed my view a little.

The question I've been mulling the last week or so is, 'Is the way we are treated in the press, by Sky etc driven by an anti Liverpool agenda or is it in part down to the antiquated way the club are dealing with the media'

We know journalists and media outlets are lazy. We know the quality of their analysis is quite frankly primary school much of the time (Look at Holt and the Terry thing, he didn't look ready for a GCSE exam let alone being a head sports writer).

But are we feeding this by not leading and only fighting rearguard actions? What are the solutions?

Not sure which thread to put this in, mods feel free to move.

richwilks · January 23, 2012

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