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NESV and their strategy


Molby

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This has come from a good friend who works in football finance, the PR side, and atthe top level

 

 

 

He doesn't tell me much (because he doesn't often have anything to tell, and doesn't bulls***) but what he says is always accurate

 

 

 

Eg just after G and H took over he told me what their strategy was and explained thatin a nutshell, we were entirely at the mercy of the worldwide credit marketsand that the best we could hope for is that they would fatten us up and sell usto DIC or similar (I didn't share this at the time but it partly motivated meto go on the attack just after Athens, although the other reasons to do so hadbecome self-evident by then)

 

 

 

And so,why did they buy the club? Because they had the cash spare and thought that atthe price, i.e. the repo price, it was a no-brainer. They weren't looking; theysnapped us up the way a property developer who specialises in say, retailparks, might snap up an empty block of flats that's just been built andrepossessed and available at a fraction of value because they know they can't lose.

 

 

 

How much do they plan to invest? Pretty much nothing relative to what we need tochallenge for the PL, a bigimprovement on G and H but we will still be needing miracles in order tocompete

 

 

 

Stadium?No way

 

 

 

Exit strategy? carry on the commercialwork, get Moneyball operating efficiently, get us back in the CL if possible,grow the value of the club, even just by hanging on until the recession isover, as they have the means to carry the debt….and then sell us or invite in apartner, like DIC or whoever

 

 

 

Where does that leave us? better off than under G and H, same as under Moores andParry I'd say, but with a bettercommercial department

 

 

 

So. 10 years after the quest for landing number 19 via the newstadium began, where are we? A bettercommercial department

 

let's hope something happens to change their minds or they fall in love with us or something, or just that someone more ambitious comes along sooner rather than later and gets involved because we are in for a period of slow and steady improvement by the looks of things, nothing more

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Sounds sensible. I'm very skeptical about NESV and the recent inaction has heightened that.

 

I often wonder could they only afford us because we were so cheap meaning that they have little money left over to invest in the team.

 

Basically, in a similar way to G&H showing us pictures of a shiny new stadium, NESV have shown us golden words about success on and off the pitch. Also similarly to G&H promises, their actions (or lack of) have not painted the same picture.

 

I know I risk busting people's bubbles about NESV but we need to remember that we have done the bad owner bit. Lets take a minute to remember how bad that was. I think we should remain on red alert until NESV give us something tangible over a sustained period of time which proves they are the rightful custodians of the club.

 

People will point to the Red Sox as evidence of who NESV are but until we get a redeveloped Anfield (at the very least), some top, top players and are fighting 'tor to toe' with Manchester United, then the Red Sox issue is irrelevant.

 

Basically, I get the feeling the NESV saw that G&H were onto a good thing but couldnt close the deal and they are here to pick up where G&H left off. I know that wont go down well with some but that's how I feel until I see differently. We should know better than any set of fans in the world that talk is cheap. And so far, NESV's actions have proved anything but them being good owners.

 

We can blame Hodgson all we want but it wont change the fact that he's still here because he's allowed to be.

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Sounds sensible. I'm very skeptical about NESV and the recent inaction has heightened that.

 

I often wonder could they only afford us because we were so cheap meaning that they have little money left over to invest in the team.

 

Basically, in a similar way to G&H showing us pictures of a shiny new stadium, NESV have shown us golden words about success on and off the pitch. Also similarly to G&H promises, their actions (or lack of) have not painted the same picture.

 

I know I risk busting people's bubbles about NESV but we need to remember that we have done the bad owner bit. Lets take a minute to remember how bad that was. I think we should remain on red alert until NESV give us something tangible over a sustained period of time which proves they are the rightful custodians of the club.

 

People will point to the Red Sox as evidence of who NESV are but until we get a redeveloped Anfield (at the very least), some top, top players and are fighting 'tor to toe' with Manchester United, then the Red Sox issue is irrelevant.

 

Basically, I get the feeling the NESV saw that G&H were onto a good thing but couldnt close the deal and they are here to pick up where G&H left off. I know that wont go down well with some but that's how I feel until I see differently. We should know better than any set of fans in the world that talk is cheap. And so far, NESV's actions have proved anything but them being good owners.

 

We can blame Hodgson all we want but it wont change the fact that he's still here because he's allowed to be.

 

that's it in a nutshell

 

they are more benign because they are better resourced, nicer people and have a history of success but that still does not look to be enough

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It felt a bit like we had basically gone back to the David Moores days after the disgraceful ownership of Hicks and Gillett. We will be better run but won't have the level of investment that is needed to repair the damage of that pair of c**** in the short term. Now Hodgson is working his magic it will be astonishing if we can overcome the disinvestment in the team over the last couple of seasons as we do not have the tactical awareness and motivational skills in charge of the football side of things.

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Plus also if NESV have adopted this strategy for their Liverpool investment , it makes things easier if local management are compliant and toe the line.

The Liverpool management would have to work within the defined parameters of the strategy and not rock the boat too much in making demands outside the budget parameters.

 

Silk purse / sows ear and all that.

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Always felt what you stated above was true about them, they remind me of Randy Lerner at Villa, minimal capital investment but contuine to grow the business.

 

Plus they went quiet on the stadium very fast.

 

They went very quiet on January investment also. The signs arent good.

 

They have money there's no doubt about that - 3 weeks ago the Boston Red Sox signed a 29 year old on a 7 year contract worth $142M - $20M a year on one player.

 

The influence of the Wormtongue Purslow is what concerns me, I'd be more confident if we was completely out of the picture.

 

We have to drop the Red Sox comparisons until they make us comparable to the Red Sox.

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I think the price was the main motivation, it was a bargain.

 

Personally I've always been an advocate of the club spending what it can generate and not leaning on the owner. If the result is that the club spends the money it makes on the pitch and does so to better effect than previously, then I wont be screaming.

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January will be a good indicator of their intentions for us. Do they plan to make us successful by bringing in some good players or are they just going to wait until someone is prepared to buy us for much more than they paid.

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I think the price was the main motivation, it was a bargain.

 

Personally I've always been an advocate of the club spending what it can generate and not leaning on the owner. If the result is that the club spends the money it makes on the pitch and does so to better effect than previously, then I wont be screaming.

 

bu does that not need kick starting and does the new stadium not figure prominently in the plan to get us where we need to go?

my info is that the stadium is not really on their agenda

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They went very quiet on January investment also. The signs arent good.

When is the last time there was a major transfer in January at any club? Arsenal signed Arshavin in January 2009 but apart from that I can't think of one.

 

We have to drop the Red Sox comparisons until they make us comparable to the Red Sox.
I wasn't comparing us to the Red Sox, simply stating NESV have money to spend.
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bu does that not need kick starting and does the new stadium not figure prominently in the plan to get us where we need to go?

my info is that the stadium is not really on their agenda

 

 

I think the main problem on the recruitment front is not transfer budget so to speak, its that we have a lot of committed wages (£120m a year) on players not worth what we pay them who we will struggle to move on because they will earn less elsewhere. If we had half a dozen or more players about to come out of contract next summer and the one after, or even if we had given out more sensible contracts, it would be an easier situation to manage.

 

If we want to change the squad it's going to take a lot of invisible money going out in pay-offs and agents fees just to make room in the squad. Money like the £9m we paid agents last season when general opinion was that we made money in the transfer market.

 

End of the day it's all money, and they need to make a decision over how they improve the playing level without 'wasting' cash effectively paying people to play for other teams or even if they just have to eat it, but I think it needs to be understood that it's beyond a net spend figure and the most crucial investment might be a decision to spend 10s of millions clearing out the squad.

 

 

On the stadium, I think it's key to where we need to go. We're anything from £1m to £2 a game behind where we need to be. We need 15,000 more a game minimum, but we need those to come almost exclusively from the sort of club level posh seats that the Emirates have now, and going from 20 boxes to 100, with people happy to pay £100 plus a game as a one off or for a ST. I just can see how that gets built into Anfield. A new site would make sense on that front, but there has to be a doubt it stacks up and we can get the high roller crowd. Still a huge decision 10 years on from when it should have been underway, I hope the will is there, but I'm not convinced

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New stadium is not important if they can't see the damage Roy is doing. I'm thinking that club that stay in the middle range of the table are good cash cows. Maybe that's what they want.

 

Liverpool will always have appeal. If we bring through good kids they could be sold on at a profit and continue to stay in the top 10. Sure we will never win a title or be in the cl but when was the last time other clubs did?

 

If you are factor in not being concerned about winning then keeping Roy actually makes sense. Maybe lowering expectations is part of the strategy.

 

Really, how bad would things have to get before fans stopped going or the waitin list ran out? Would finishing mid table 2 or 3 seasons in a row? 5 seasons out of uefa? Therefore is success important? Factor in what we could get for Torres kuyt gerrard reina agger Johnson and I have serious concerns about the current owners.

 

I hope they prove me wrong and bring in an ambitious manager and sign some real talent such as Hazard for example but that is my heart not my head.

 

I'm going back to football manager because now it's actually a challenge again being Liverpool. It was too easy under rafa. At least there I can dream.

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bu does that not need kick starting and does the new stadium not figure prominently in the plan to get us where we need to go?

my info is that the stadium is not really on their agenda

 

When they where on lfc.tv they said they are going to write to the 70,000 people on the season ticket waiting lust to refresh and make sure the numbers are correct.

 

If this 70k turns into 30k I bet it goes back in their agenda !

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I'm still very positive about NESV, they have an extremely tough call at the moment on the manager but I reckon that they will hold out on any sweeping changes until the summer unless its absolutely necessary. They'll be aware of the fans anger at Hodgson but the long term logic would suggest change when a better quality of manager becomes available as opposed to an immediate fix. Managers like Deschamps still involved in champions league campaigns will not be lured to Anfield in January but may see a lucrative offer in the summer a greater temptation and its that sort of quality we need to be looking at, not those who may be available at the moment.

 

We could still sack Hodgson and appoint Dalglish as interim manager but Dalglish has not managed a club for years and I doubt he'd fare any better than Hodgson, the problems are deep rooted and there would be the indelicacy of then asking him to step down in favour of an NESV appointment later - for NESV this would be potentially difficult in that the fans have already demonstrated the kind of reaction of selecting someone over an Anfield legend

 

I believe Henry and Werner will try to resist changing manager now but will definitely axe Hodgson in the summer in favour of a younger more dynamic successor which appears to be their way of thinking. Much depends on the next few matches and whether Hodgson can dig himself out of the s*** he has created. From our long term future point of view, as peverse as it seems, I'd rather see him remain in charge till then and avoid lurching from manager to manager inbetween times.

 

If NESV call it right, keep hold of the transfer budget for now, hope that Hodgson can limp on for a few months, then throw money and weight and the kitchen f***ing sink behind a guy like Deschamps and strengthening the squad when the quality is available - it isnt at the moment

 

As for the new stadium, it simply has to come, it has to be part of the future business plan if these guys are serious about their intent to grow the business, so I'm relaxed about that as well. I dont think we are in a G&H scenario with NESV, I think for the first time in living memory we are probably set for a spell of good management but we have to accept that this means that we wont get all we want when we want it

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