Surely we should look at the socio model, as evidenced in Spain for example? Members pay an annual fee and get reduced ticket prices. The membership fee is a few hundred Euros per season. Non-members pay more for their tickets. So, regulars pay less, but once-a-year kid's birthday types pay full bat. They can buy a membership if they want, sure, but for a few games a season it's not economically viable. Don't see a problem with this?