Basically what Case has put.
The people we take the piss out of are generally hysterical idiots (Goldbridge, the Arsenal lot). That’s what we’re taking the piss out of, not the fact that they’re creating “content”. The TAW fellas don’t seem to do that, to my knowledge. I personally don’t think there’s enough to talk about in order to subscribe to TAW, but what’s free I enjoy.
They’ve made a success out of doing something they love, and the “original” ones seem like good lads and are just enjoying the ride.
No need to be all snide about it.