It is, it's p*ss-poor due to local apathy towards the Stadio Delle Alpi. Juve are Italy's 'unofficial' national side, so the TV interest will always be there: When their stadium was being redeveloped, they played some of their 'home' matches in various stadiums around the country (San Siro, Genoa etc) and sold-out easily. (I think they once held the record attendance at the San Siro) .