so we sell the top players. wages would plummet and there would be no need to increase ticket prices. Liverpool fc becomes a cash cow. The owners then sell it to a new investor who then leverages the assest in order that they don;t have to put any money in. They end up selling the top players and increasing the ticket prices. they screw the club but because of the cash flow can still sell it for a profit...... cheery isn;t it.