Most of the focus group I was with wanted to go back to an Adidas kit. One of the reasons put forward, which was agreed with by quite a few people, was that if people/kids were wearing trackies or trainers they were usually Adidas and a New Balance top didn't look right. This is also why people don't buy New Balance trainers, unless they were actually taking part in a sport. Must admit that none of this had entered my thinking.