New £21.6mill Carlsberg deal for Reds

[Benitez]

£21m sponsors deal for Reds

Feb 9 2007

EXCLUSIVE by Chris Bascombe, Liverpool Echo

 

LIVERPOOL are on the verge of sealing their first multi-million pound sponsorship deal of the new American era with a £21.6m agreement with Carlsberg.

 

The Reds had already decided to renew their arrangement with the brewing giants prior to the takeover of George Gillett and Tom Hicks.

 

However, the terms are a massive improvement on the disappointing £5m over two years which was agreed in 2004, just before Liverpool won the Champions League final.

 

The new deal represents £7.2m a year for the next three seasons - virtually trebling Liverpool?s income from this source per annum.

 

Carlsberg have been Liverpool?s sponsors since 1992, but although the latest deal is the most lucrative between the pair yet, it still doesn?t compare favourably with those of Manchester United and Chelsea.

 

ere

Edited February 9, 2007 by Benitez

[Serko]

dissapointing if true. I would have thought Hicks and gillet would have enticed a major US brand to sponsor us at a much higher price than that.

[Murphman]

That's bloody rubbish it doesn't even match poxy old Spurs. No wonder we're skint.

[Coyler]

:drink:

[KD07]

Was expecting much better, and a different sponsor to boot.

[alias75]

Surely we can do better than that, especially given the timing of the takeover you'd expect a few big companies to be interested now.

 

Theres also the problem of having a company that sells alcohol as a sponser when we're looking to market the team in certain countries where alcohol advertising is prohibited or where its forbidden as part of their religions.

[Maldini]

The new deal represents £7.2m a year for the next three seasons - virtually trebling Liverpool?s income from this source per annum.

Where's he getting that from? The short term deal was for £5m per year and the previous deal was for £6m per year. This is bizarre if true.

[Rory Fitzgerald]

We could buy Babbel with that money

[Huyton_Red]

Rubbish peice of business, seriously will someone kick their f'ckin backsides into gear for god sake

 

Spurs got more from Mansion for god sake.

Edited February 9, 2007 by Huyton_Sissoko

[Roscoe]

a relatively short term deal to bridge the gap between now and the new stadium when a different typpe of deal will be done possibly involving naming rights?

[liverbird04]

How come this could be agreed too when the top brass knew new people were going to come in ? just doesn't make sense.

[Maldini]

a relatively short term deal to bridge the gap between now and the new stadium when a different typpe of deal will be done possibly involving naming rights?

United and Chelsea's are only 5 years and Spurs' is 4 years

[Coyler]

Theres also the problem of having a company that sells alcohol as a sponser when we're looking to market the team in certain countries where alcohol advertising is prohibited or where its forbidden as part of their religions.

That and the fact that the jerseys are helping to hock the hooch in the first place.

[Boca]

That and the fact that the jerseys are helping to hock the hooch in the first place.

 

Yeah, it's a bit of a dilema when buying childrens kits as well.

[jon_hall]

Yeah, it's a bit of a dilema when buying childrens kits as well.

 

Sell the children.

[Boca]

Sell the children.

 

I'll sell them for a couple of these

 

[boohog]

That is pants.

[jon_hall]

That is pants.

 

Fosters twist or the deal. Or both?

[Boca]

Fosters twist or the deal. Or both?

 

Come on Jon. He's got to be talking about the deal. Fosters twist is quality.

[Benitez]

How come this could be agreed too when the top brass knew new people were going to come in ? just doesn't make sense.

 

length of time it's taken to get new owners in, they probably reckoned it'd be another couple years yet

[boohog]

Fosters twist or the deal. Or both?

 

Presumably Fosters twist has alcohol in it. I like alcohol. ergo it is cannot be pants.

[Billy Dane]

If true, helps explain why we need a dedicated commercial department. Be interesting to see if the Americans step in and assert their authority.

[KD07]

Just remembered something posted by a usually reliable poster on RAWK that our 'custodians' have secured a very good sponsor for the club, or something along those lines just after the takeover announcement. Maybe there's still hope that this Carlsberg deal will not be ratified by G&T?

[Red Lecter]

Just remembered something posted by a usually reliable poster on RAWK that our 'custodians' have secured a very good sponsor for the club, or something along those lines just after the takeover announcement. Maybe there's still hope that this Carlsberg deal will not be ratified by G&T?

It was ShanksLegend who mentioned it. He's been the inside man on the takeover for all RAWK posters and lurkers.

[Coyler]

"Heroin"