If he had enough time after being 'handed the paper' on air to see the first page headline and make a joke, he would have definitely seen the name. Lying now wont help.
Am assuming this is about the comment regarding the rag. Just a thought that popped in at the time, would hope the club insist that the Primary sponsors do not have any major involvement with the S*n, or is that too far fetched.
How long does he have left on his current deal? We need to tie him down till he turns 30. May not matter if he wishes to leave someday but it should help ensure that he goes for a huge fee.