I have a genuine home shirt and a thai fake. The only differences are the poor quality of the size printing on the back of the neck and on a fake it will fade quickly. Also the stitched badge. Although on the white away kit the stitching on the badge is poor on a shirt purchased from the lfc.tv site. Oh yes, one more thing, the sleeve. On a genuine shirt the end of the sleeve has a bell sort of shape, on the fake it has not. In all other respects it is identical. On the new red 08/10 shirts one obvious difference is the 'Carlsberg' logo which appears too bold so the holes on the a b e and g are too small. Unless they've changed the font style which i seriously doubt.