any club who can pack in 55k or so fans will make a lot of revenue and should be able to buy a lot of talent. one day, they may get those purchases right. the difficulty they have is in persuading people to go to a north east outhole with no established real history to speak of. very few of their purchases have been good enough - shearer, possibly bellamy. most of them are dross. until they manage to attract the right players (not necessarily the best as rafa always says), they will continue to frustrate their fans, who are right to have reasonably high expectations, because they do have the basic components to be a big club put another way, whilst they have potential to go out and spend £20m a summer, I will always be wary that it is possible that one day they could be seeking to compete with the big 4 in the league. some of the other managers often mention n'castle at the start of the season as a possible challenger. personally, i think roeder's run has flattered to deceive, and that they are still a long way off. the other thing that holds them back is freddy shepherd. and this idea that shearer is their saviour manager in waiting!