Or maybe he is first choice but plays at a club where there's a sensible level of squad rotation to keep the best players fresh for when they're competing at the sharp end of the league season or later stages of the CL....
Not sure that's true. Our three biggest sales (Diaz, Nunez and Quansah) were all to overseas clubs. The mad money this time round is only really in the Premier League (PSG and Real excepted). After that you've got Doak and Kelleher and neither of them is getting north of £50m at any time... And of course all of their contracts would have one year less to run which would reduce rather than increase the value...