fluffy is a good word for it. theres not much of substance but for new fans to the game with little depth, history or understanding it will give them a good exposure to LFC. I think that thats a very good marketing ploy in the USA - especially as a) we have nearly every game shown live because of our large support here (amoung those who do watch games ) and b) we are the first English club to do this which has the potential to draw a lot of nuetral and undecided fans over to supporting LFC. they sure aren't going to do it because of results this season.