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Simplifying the club badge

Frosty Jack

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Maybe this is somewhere RTK could come in handy.


With the new owners, all the right moves are being made in most areas. Now, f they're going to throw god knows how much into branding and marketing the club elsewhere, nows the time to simplify to the Liverbird again.


Looking at the new stadium plans the one thing that sticks out like a sore thumb is that over elaborate crest. The flames can still be included somehow, as mocked up many a time on here, and also within the clubs own branding sometimes too.


Is there any reason why not to do this? especially given this opportunity? and do you think the club have considered it?

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