That's football in the modern era though. It's all big business, it's all about promotion and "brand recognition". Our fans have moaned and moaned about being s**** in comparison to the Mancs - now that we're beginning to get our act together, our fans are moaning again that we're pimping ourselves out. Sorry, but it doesn't work like that. If you want to progress as a football club in the manner we want and need to, you need to get your name in the minds of as many people as possible.