Yes thats right its a sh*t direction but whether you like Sky or not, the club benefits from the Sky money. No doubt the success of Sky with all its hype was fuelled by Engerlund's World Cup campaign in 1990. Liverpool as a club may benefit financially from a global fanbase but many of those fans may have started getting interested in football from seeing the international game on the telly and perhaps following the club(s) which their international stars play for