boohog

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Normal practice would be a non-binding (subject to due diligence) offer pre-exclusivity which is the stage the press have implied DIC are at now. However given this is not an auction process with a number of competing bidders, the sale process could be run in whatever fashion the club wants to run it.

90,001

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This is our best signing in ages. I'm so excited. Sack Sheikh Mohammed bin Rashid Al Maktoum.

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Well since they said it won't need to be debt financed, at least they won't be copying the entire business model....

Fair enough, a super league with Celtic and Rangers would be pants.

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Since we'd be playing Barca and Real in the league, I doubt anyone would be that fussed.

Pendant. i use £ and $ signs interchangeably on internet fora in the same way that i don't use full stops or capitals except to do this.....

Sorry, I was sort of assuming football clubs aside. What I'm trying to say is that football has enormous brand appeal when compared to its relatively small income. As a few people have said, LFC is interchangeable with a few other clubs in this respect.

The examples I gave above of Ford and GM with market caps of $15-16bn apiece were trying to indicate what you need is serious worldwide recognition to compare with LFC's brand. The only reason both those companies are valued so low is that they are struggling businesses where the equity in default would be effectively worthless. Nissan for example, a far smaller car manufacturer but not suffering financially, has a market cap of over $50bn. Whilst LFC have limited product revenue upside to speak of (in the grand scheme of things) they do have a brand that is potentially as well known as some of the largest companies in the world. If in any small way that brand can rub off on other investments, then you can see that there is some rationale behind the purchase from that side of things even if you make nothing from the football itself. Can you name a global business worth less than $20bn with a brand that might be similarly well known as LFC. I am genuinely struggling.

They could brand their oil with the LFC logo. Scouseoil if you like.... I think the point being made is that they have the ability to buy a highly credible international brand for effectively peanuts. What other brands that are as well know worldwide can you get for so little? It sounds to me like a good idea as a loss leader for a firm that wants to spend 20 odd billion on assets globally over the coming years. TBH £20bn won't buy you a brand as well known worldwide as LFC. Well unless you bought ford or GM, but they would cost a lot more to prevent from going insolvent.

How much would you give for a piece of kaka?

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