The thing that gets me about the naming issue is when people assume it will revert to Anfield (or Stanley Park, etc.) after the initial naming deal has expired. If they sell the name once and raise, for example, £100 million, then would they not be soft in the head if they didn't sell the name again for a further boost to the warchest after the initial deal runs out? I'll be honest and admit i know nothing about how these things work, so will happily be enlightened on this.