From what i recall of reading the 100 odd pages of the FA Judgment/report - the club, on hearing Kuyt's account after speaking to Suarez, should have gone to the FA and said - this is what was said, it was in the context of an argument in a foreign language, Luis accepts it wasn't acceptable and we'll take the punishment you deem appropriate. By denying the charge, a vacuum of public information ensued, it was us v the mancs, Kenny v Ferguson and we all got carried away backing our team/men.