Aye but remember, WE have to sell out the derby by buying loads of their home end tickets. Think they offer members 4 tickets for the derby and still they struggle to sell out till a few days before. So, Everton have a club shop near the ground and use part of JJB in town. They have another shop in that well known Liverpool area called Birkenhead, which had absolutely no customers last time i walked past there when i worked in Birkenhead. We have one at the ground, two in town and one in Chester. Evertons shop in town lasted a year i tink and closed due to not making money.