Well that depends who the 'we' are. Fans yes but maybe FSG themselves want to use the profit generated on higher revenue to pay for the new stand, reduce debt, pay themselves a divided. If over the next 5 years they build a better revenue generation model (Tv, new stand etc) which they have been, they can sell the club at a huge f**k off profit simply by keeping us competitive on the playing front...4/5 in the PL etc. but not killing themselves.