Jump to content

c**** without a brain cell between them...


Recommended Posts

Sports Direct apologises after printing shirt mocking Hillsborough victims• Chairman of Hillsborough Family Support Group outraged

• Sportswear company immediately changes its policy


Buzz up!

Digg it

guardian.co.uk, Wednesday 19 August 2009 16.43 BST Article history

A tribute to the Hillsborough victims at the Shankly Gates. Photograph: Paul Ellis/AFP/Getty Images


The Sports Direct clothing chain apologised today for selling a football shirt mocking the victims of the Hillsborough tragedy. The sportswear company also immediately changed its printing policy after the Manchester United fan who bought the shirt posted images of it on the social-networking website, Facebook.


The fan paid £55 for a shirt on which the figure 96 was printed, in reference to the number of Liverpool fans who died in the 1989 disaster. Below that was printed the slogan 'Not Enough', while above it was an insulting message directed at Liverpool fans.


Sports Direct said the employee who marked up the shirt did not know what the message meant. But Margaret Aspinall, whose son James, 18, was killed at Hillsborough, said she did not believe that.


Mrs Aspinall, chairman of the Hillsborough Family Support Group, said: "I think Sports Direct are worse than the guy who wanted it put on the back of his shirt.


"Printing that message is like inciting trouble, it is an absolute disgrace and Sports Direct should be ashamed. It's 20 years down the line and I don't believe it possible someone printing football shirts wouldn't know what the message meant.


"It is terrible for people who lost someone at Hillsborough to think their loved ones died so this guy can go to watch football in safety," she added. "Fans can go too far in their rivalry towards other clubs, and this is way over the line. And it gives Manchester United supporters a bad name - the minority can often ruin it for the majority."


Sports Direct has 470 stores nationwide and is owned by Mike Ashley, also the owner of Newcastle United. A company spokesman said: "Sports Direct has been notified that an extremely offensive and wholly inappropriate football shirt was printed at one of its stores.


"The store assistant printed this unknowingly and has been deeply shocked upon being notified of the significance of this and the upset caused.


"Sports Direct has taken immediate action and changed the administration policy for printing football shirts across its store network. With immediate effect, it will only allow printing of current football players names and numbers on football shirts.


"Sports Direct has contacted Facebook to request the urgent withdrawal of this deeply offensive image from the individual's Facebook page, and is very apologetic for this spiteful and abusive shirt."




Nice work cretins.

Link to comment
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now

  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Create New...