Then the thin ice breaks, and down we go. If the top player is sold, we're less likely to make it the following year, it's more likely that other players will leave and it will be harder to attract good players to the club. Then if the performance of the club falls, and the international profile of the club fades accordingly, their beloved commercial income will also fall. It does boggle my mind that this simple, logical chain of events seems to be beyond their comprehension or understanding. You have to wonder if they're aware that, despite their attitude towards the manager (should I say middle manager?), their whole strategy seems to turn on one thing - the ability of the manager to compete with and beat better resourced clubs year after year.