Both subjective arguments. Sponsorship is not meant to target us fans alone. Even if it is mentioned for a few seconds, it will be considered as advertising. If an unknown American brand wants to sponsor the stadium, wouldn't you take notice? Getting the attention of the viewers is what all advertisements try to do. If at all the decision is made to sell the naming rights, it will be more than 50 million. I am guessing it will be more than Arsenal's 90 million deal- many analysts have already said that Arsenal were selling short. New Stadium or Old Stadium is not the question here. Neither is us fans calling it Anfield or some sponsor's name. It is all about being associated with a big club, which can reach out to people.