matty

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Play some kids, give them a run out. Get them excited for next season (may it be long in coming).

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That's what you need to ask them. Liverpool is still a massive worldwide brand despite not winning the league for 25 f***ing years. And whether a future investor would have the same attitude, I don't know. It would depend what a future buyer wants. Rich people buy clubs for various reasons. One thing I know is, they don't regard clubs only as status symbols. Rich people don't chuck money around like that, no matter how rich they are. Abramovich doesn't want to lose money. Sheikh Mansour doesnt. They want the value of the asset to rise over the medium term, and when they want to sell, they'll make money over the lifetime of the ownership.

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It depends what their plan is. We don't know their plan, but what if it's this: they enlarge the stadium, sign big corporate deals, get huge future revenue streams. this makes the value of the club increase, regardless of the performance on the pitch. Of course, they don't want liverpool to be s***, but look at Arsenal. I think they'd be overjoyed to be Arsenal. And given their investment might currently be showing a potential doubling in value, we don't even need to be Arsenal.

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