Income from broadcast deals is beginning to dwarf that from the sale of seats. I was all for a new stadium when it first came up (3-4 years ago?), but now I'm not so sold on the idea. Maybe the income from selling corporate boxes will still be a major portion of the overall income cake for another 5 years, but I can't see it going beyond that. The bubble will burst, clubs will be reigned in, broadcast rights will be the major money spinner. How important an extra 15000 seats are in that context is up for debate.