How well he is doing it is another matter and probably part of the learning curve for him, but I do think he is trying to address the balance between absent landlords (for which FSG are constantly criticised) and a leadership team that engages with the fan base. From what I've seen so far, I'd rather have him than Ian Ayre. Think we need to get over the disdain we have for having a more professional and business like mentality on the commercial side of the club. There are plenty of lessons we can learn from the Amazons of the world, and I'm not suggesting they are paragons of virtue who do nothing wrong. We missed the boat with the onset of the Premier League as we didn't have a professional approach to the commercial opportunities it offered. The alternatives are either become the playthings of a billionaire or become the next Leeds, Blackburn, Wolves etc.