Not many people fancy going to the Middle East for various and obvious reasons (local cultural sensitivities, lack of alcohol, almost a total lack of secularism thus running the risk of offending local religious customs, segregation of the sexes etc.). Not to mention the unbearable middle eastern heat during the summer. What fun is it to go to a world cup and not be able to travel out and about during the day? Even the Arabs shut up shop and nap during the afternoon to escape the heat, so what chance do foreigners have of enjoying the outdoors? And more to the point, what exactly is there to do in Qatar? I'd wager it's similar to Dubai but on a far smaller scale, meaning there is nothing really to see but shopping malls! No thanks, I think a lot of people will sit this one out.