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How To Get Ahead In Marketing..........Not.


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http://www.liverpoolecho.co.uk/liverpool-n...00252-24285020/

 

" A LIVERPOOL city trader has acquired the trademark to Everton FC’s official logo – The People’s Club.

 

Brian Gould, 58, a market stall trader from Walton and lifelong Everton fan was granted the rights to the phrase last year to sell his scarves and hats.

 

Although the phrase was coined by Everton manager David Moyes in his very first press conference at Goodison in 2002, the club did not protect their rights by registering it.

 

Mr Gould claims he first sold flags bearing the motif at the Scottish manager’s first away game at Derby.

 

The trader, also treasurer of campaign group Keep Everton In Our City, now wants Everton to sit down and discuss terms over his rights.

 

Club official merchandise has been designed with labels bearing The People’s Club logo and Goodison Park famously flies a banner with the brand.

 

Mr Gould’s barrister Francis McEntegart, of Chime Legal Services, wrote to Blues management in May informing them of his client’s rights.

 

Everton wrote back via their solicitors but Mr McEntegart was able to prove Mr Gould’s rightful ownership.

 

At Everton’s recent shareholder’s meeting, chief executive Robert Elstone said the club was planning to move away from using the phrase.

 

It will instead promote its famous Latin motto Nil Satis Nisi Optimum – Nothing but the Best is Good Enough.

 

But Everton FC spokesman Ian Ross said: “The decision to move away from The People’s Club has nothing to do with Mr Gould at all.

 

“We did market research with fans and this was something that came up. :bleh:

 

“They consistently gave us a different response to the one we had for the previous six years. It was time for a change but is the sort of fundamental decision that we don’t do overnight. Especially as The People’s Club logo has proven so popular.”

 

Mr Gould, who runs a stall on Williamson Square, said: “We want them to keep using it because when David Moyes came we were battling relegation year in year out and this gave us something to cling on to. It brought pride back to Everton.

 

“I’d never ever do anything that’s detrimental to the club, we just need to sit down and talk to them.”

 

Mr McEntegart said the matter could easily be wrapped up with his client.

 

“He has been trading on it for years and even got one of Everton’s own suppliers to back up the fact that orders dated back to 2002 – long before the club itself put any orders in. Everton has just signed up to a deal with Kitbag and I’m sure Kitbag didn’t get that for free.

 

“We are happy to work with Everton FC on this and haven’t ever said we don’t want them to use it.”

 

Mr Ross said the club is negotiating to find a satisfactory conclusion.".

 

Moyes obviously must have bought a scarf on his way from the train station to Goodison before he got the bus. - Hence coming out with the saying when he was introduced to the 2 men and their dog at the press conference. :P

 

Welcome to Goodison Mr Moyes, No you can't claim on your bus ticket. We're not made of money you know.

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