I am from Australia so I am commenting from the outside and see a minute example of these pundits. My post was almost from a devils advocate point of view explaining why LFC pundits come across anti LFC which many have said. They are trying to win the support of all fans I would think. Besides that they are all (every single pundit) trained to be controversial, that much is obvious. You only have to observe how often they contradict themselves, particularly TV commentators. They are hypocrits almost to a man.