Already Liverpool have had huge succes in the CL. do you really belive Hicks would have any problems finding a new sponsor, should Carlsberg withdraw? It's not Hicks business you are hurting by boycotting Carlsberg, why would he care? Wouldnt he just find another sponsor, one who's primary consumer market is not in Merseyside let alone England, and a comapny who wouldnt care much if Liverpool supporters decided to boycott their products.