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Good old Britain


Kahnee

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From PA:

 

The UK is the world's favourite nation but its people are the "most boring", according to an international poll out today.

More than 25,000 people from 35 countries rated "brand UK" as tops in a survey that considered individual nations' culture, people, and tourism potential.

Views of countries' popularity as a place to invest in or migrate to were also sought in the poll, carried out by international marketing company GMI and branding expert Simon Anholt.

But while UK citizens were considered to be the most polite and best educated, they were also rated the most boring.

The French were seen as the rudest and Americans the most ignorant and ambitious.

The UK's overall number one position came after it was voted first on investment, third on sports and cultural heritage, fourth for having "highly-skilled citizens", and eighth for tourism.

Second in the overall top brand list was Switzerland, with Canada third, Italy fourth and Sweden fifth.

Of countries surveyed, Poland, Hungary and the Czech Republic were among the most positive towards the UK's tourism assets, while India voted the UK second overall for tourism.

As many as 64% of the 25,907 people in the survey said they would be "very likely" to visit Britain's museums and galleries during a trip to Britain.

Mr Anholt said: "Brand UK continues to rank high because its scores are so consistently good in most categories and in most countries.

"Other countries get better scores here and there, but the UK hardly gets a low score from anyone."

VisitBritain chief executive Tom Wright said: "I'm delighted that Britain has come top in the latest Anholt-GMI nation brands index and is also recognised for its unique culture and its popularity as a visitor destination.

"Although tourism is just one of the six dimensions of a nation brand as defined by the index, it has a key role to play in keeping this country in such high regard around the world.

"Britain's success in the survey and its regard around the world is reflected in its ever-increasing popularity as a leading destination.

"Thirty million international visitors came to the UK last year - outperforming many rival European destinations and another record."

Opinions on the USA were divided, with America coming near the top for product brands, popular culture, investment, technology, education and sport, but near the bottom for cultural heritage and governance.

The top 10 nation brands were:

1. UK

2. Switzerland

3. Canada

4. Italy

5. Sweden

6. Germany

7. Japan

8. France

9. Australia

10. United States

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