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Post-Olympic anti-football sentiment

aka Dus

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I wonder will Sky see any reduction in the amount of subscriptions for thir sports channels off the back of this tidal wave of anti-football sentiment? It's not as if all these newly talkative lovers of the purity of track & field, trampolining, amateur boxing, dressage and rowing etc need Sky Sports to be able to follow the sports they so obviously love and respect.


Shares in Eurosport are set to rocket.


The Premier League must be breathing a sigh of relief that they managed to sign a new TV deal before the Olympics came and so many people realised they hate football after all.

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