Stadium name up for grabs

[magneto]

http://www.newsoftheworld.co.uk/sport/live...llion-deal.html

 

 

Chrisian Purslow: Key negotiator

 

Liverpool are pursuing a £240million naming rights deal to finally kickstart their troubled move to Stanley Park.

 

Carlsberg's 18-year shirt sponsorship with the Reds ends next year.

 

But the Danish beer brewers are prepared to match the £100m Arsenal received for a 15-year deal with Emirates.

 

Yet Liverpool owners Tom Hicks and George Gillett want to smash existing records, asking far more than the Gunners got in 2004.

 

Hicks and Gillett see the numerous examples of US stadium sponsorship deals as the blueprint for the new Anfield.

 

The New York Mets baseball team and New Jersey Nets Basketball side currently claim the most lucrative naming rights deals.

 

They both secured a 20-year contract with Citi Group and Barclays worth £240m respectively.

 

Both Dallas Cowboys and the New York Giants are negotiating similar returns for their new arenas. Liverpool are confident they can at least match the £12m-a-year which the top US franchises have secured, and will be looking to top them.

 

The club wants new partners on board well before completion of the arena, which is on hold due to the recession, but which the owners insist is merely delayed rather than cancelled.

 

New Reds managing director Christian Purslow sealed a record- breaking £80m shirt deal with Standard Charterd - and Hicks and Gillett know such lucrative deals are key to restoring stability at Liverpool.

 

The underfire Kop owners have launched a serious charm offensive over the last few days to try to win back the trust of the supporters.

 

Until the levels of debt at the club are reduced, they will continue to be perceived cynically for the broken promises of the past.

[lawrie]

well good luck to the b******s because we need that stadium irrespective of the c***s in charge - or do we get rid of them quicker if they fail to get decent investment, tricky one to be sure

[chrisbonnie]

how is football still commanding huge sponsorship deals, its in inflatory market in a deflatory world

 

its pissing me off, everyone is getting a cut wages bar these over paid and under worked flutes

 

i wish them yanks would just f*** off and let us get back to watching our team again,. regardless of backroom b******s

[Rimbeux]

Pragmatically speaking the best thing for the club is to secure the biggest deal possible. imo the owners will move on under two scenarios, either they realise their financial aims and take return they are after or the business fails and the banks take possession

[paisley1977]

The underfire Kop owners have launched a serious charm offensive over the last few days to try to win back the trust of the supporters.

 

A bit late for that and they have known this from day one that money from sponsorship would have to be sort for the stadium.They are full of s... but it will win a few fans over to the dark side.

[Rimbeux]

how is football still commanding huge sponsorship deals, its in inflatory market in a deflatory world

 

its pissing me off, everyone is getting a cut wages bar these over paid and under worked flutes

 

i wish them yanks would just f*** off and let us get back to watching our team again,. regardless of backroom b******s

 

 

 

People making mid to long term decisions now are doing so looking ahead through and past a recovery, not necessarily at the s*** we're in and have been in. It's also true that savage cutbacks in the private sector have been going on for a long while in anticipation and reaction to the slump, but the public sector will get hit hard during the recovery and those are the admissions starting to come from government.

 

Football remains a very good bet for business to invest in because attendance and viewing figures remain very healthy. Contrast that with iTv struggling for revenue on the back of making programmes people just dont want to watch. No longer are they dealing with advertisers desperate for any airtime, but ones who will go with the most solid bet, be that X-factor or the Premier League.

[Stevie H]

purslow looks like david brent's boss in that photo.

[Spike]

As long as we're getting £20m sponsorship deals and they're asking for £240m of stadium sponsorship those c**** aren't going anywhere

[honourablegeorge]

I'm pursuing a threesome with Jesica Alba and Jessica Biel. It doesn't mean I'll get one.

[Mike]

purslow looks like david brent's boss in that photo.

yes!

[Gravy]

Apparently Purslow's background is being an expert in buying and selling businesses - we can but hope!!!!!

[Chili Palmer]

I'm pursuing a threesome with Jesica Alba and Jessica Biel. It doesn't mean I'll get one.

 

 

I'd give up, its not all that

[The Hitman]

Apparently Purslow's background is being an expert in buying and selling businesses - we can but hope!!!!!

Came from private equity I believe.....

[Billy Dane]

I spoke to Ian Ayres about sponsorship deals last season. Apparently the aim is to have 4-5 main sponsors all contributing a sizeable amount to work in partnership with the club, as opposed to just having one sponsor, as we largely have done with Carlsberg to date.

 

It's one of the main reasons for revamping the club membership scheme. Prior to them looking at this we had lots of different, badly organised, membership schemes - including a season ticket waiting list which was just a complete shambles. By bringing them all under one umbrella the club has the opportunity to put together a coherent marketing strategy to take to potential sponsors.

 

The new shirt sponsorship deal should be the start of the marketing plan being realised. I think H&G see this as the route to increasing the value of the club enabling them to take the profit they are looking to make for themselves. Whether they go as far as building the new ground remains to be seen, but it would represent the opportunity for them to make maximum return on their "investment"

[anfield11]

I'd give up, its not all that

:lol:

[DJS]

purslow looks like david brent's boss in that photo.

 

Jennifer Taylor Clarke?

 

[Nebraska Red]

I'm pursuing a threesome with Jesica Alba and Jessica Biel. It doesn't mean I'll get one.

 

done that, wasn't too impressed by them myself.

 

there's much better out there.